Jeff Stone graduated form Maharishi University of Management in 2007 with a BA in Business. Jeff now owns and operates Boom Fitness in Fairfield, Iowa. The following is a Q & A between Jeff and Anna-Maria Cornell, the Director of Maharishi University of Managment’s Alumni Association.
In 2007, you graduated with a BA in Business from Maharishi University of Management (MUM). Now you are running a gym. Can you explain the steps along the way?
At my first job out of school, fitness began to slip lower and lower on my list of priorities. As a result, my happiness and enjoyment of life greatly suffered.
One day, I was training with a group of friends in town, and we were greatly limited by the space and equipment. As we followed our passion, it seemed only natural to find ideal space and equipment and a way to make it all work as a business. Six months later, we opened Boom Fitness.
When you mention a gym, most people form a mental image of a place filled with machines and weights, but Boom Fitness looks very different. Why?
When you enter our 2400 square-foot space, you will quickly realize we offer a very different workout experience. We are here to help our clients become the happiest, healthiest, and most capable people possible.
To that end, we believe that better movement and increased range of motion are the cornerstones of fitness and that quality coaching is a pivotal part of your experience in becoming a healthier human being. At Boom, you will not find workout machines that isolate muscles. You will find:
- Olympic bars
- free weights
- medicine balls
- pull-up bars
- jump ropes by Rogue Fitness.
This is the same gear used in the Reebok/ESPNs Crossfit Games
. Crossfit combines elements of weight-lifting, metabolic conditioning, and gymnastics.
Oh, and we also don’t have mirrors or televisions. We aim for efficient functionality and you will quickly find that we have everything you need to get in phenomenal shape. You can use your mirror at home for verification.
Talking about Olympic bars and gymnastics might make some people look for the nearest exit. How does a total beginner start?
We break things down into basic skills and beginners begin with the most basic movement. Learning to do a full range of motion correctly is more important than being able to do so many reps or lift so much weight.
If you can’t do a pull-up, no problem. We have rubber bands that will support you in completing the full range of motion so you can experience doing a pull-up correctly. It’s sort of like having training wheels on your bicycle. Eventually, you won’t need them any more.
We help people lead healthier lives and that begins with basic maintenance. Blue Zones Project has many of the elements that we believe in, and we ask our members to join the project online.
Why do you recommend a 3-month minimum introductory period to experience the benefits of Boom Fitness?
It takes about 90 days to change your habits. We believe that fitness is a healthy habit. You don’t do it to drop a few pounds in the spring and expect to be healthy for the rest of your life. Beach body challenges and fad workouts only produce superficial short-term results. Big changes don’t happen overnight.
If you show up at Boom three times a week for three months, you will change your life. Nutrition and routine are huge components of great health, but first, we want people to get in the habit of showing up. This becomes a catalyst for improving nutrition, routine, personal relationships, etc. If you take care of your body, you will have 200% of life.
More about Boom Fitness:
More about Jeff:
Jeff Stone received a BA in Business Management from Maharishi University of Management in 2007. After graduating, he ran the PR department at The Sky Factory. He left his job to travel the world. He took a motorbike journey through Bali, explored Western Europe, hiked for a month in the Himalayas of Nepal, travelled throughout South East Asia, lived, studied and worked in Spain, participated in a Social Business Incubator in South Africa, visited his roots in Israel, and travelled throughout the Middle East. For a while, he also taught English in China. Soon after returning from his adventures, he launched Boom Fitness with his friend Tihomir Liptak.
||Anna Bruen is a MUM alumna who graduated with a degree in Sustainable Living. Anna is the resident blogger here at MUM. To learn more about Anna take a look at her introduction post.